Leaflet / flyer is a piece of paper commonly used as an advertising tool with the information printed on it. The common size for leaflet is A4 and A5. Leaflet distribution is a traditional offline promotion method. In Malaysia, most of the retailers actively employ leaflet distribution as a method to promote their businesses. The leaflet distribution is still a very effective method despite the advanced online technology in year 2020.

An offset leaflet or flyer is another product printed by offset method. Offset printing is suitable for leaflet printing amount of more than 200 copies. Offset method usually take 2-3 working days to complete. The cost for full color printing cost becomes very affordable when the number of copies exceeds 1000pcs.

The commonly used material for leaflet is simili paper 80gsm and art paper 128gsm. These two materials are the most economical as well. Leaflet is seen as a fantastic way to deliver a great first impression of your business. A number of special and premium paper materials can be used to serve the purpose of impressing targeted audience. This includes classy materials such as conqueror paper, metallic paper, kraft paper and so on.

As the main purpose of leaflet is to deliver one-time message to the reader, the durability of leaflet may not be seen as an important criterion. Hence, lamination is seldom applied on leaflet. For finishing touches, die-cut leaflet may be a good choice to attract readers to admire its special design. Some of the business owners may prefer to insert vouchers in the leaflet as a handout. It can also serve as a great vehicle to analyse the effectiveness of leaflet distribution. Perforation lines may be punched on the leaflet to cleanly tear the voucher off the leaflet.